African Dream Horse Safari (Pty) Ltd
Last updated: 28 October 2026
1. Introduction
At African Dream Horse Safari, we respect your privacy and understand the importance of protecting your personal information.
This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit our website, enquire about our experiences, make a booking or stay with us.
Our main website and Equine & Wildlife Holiday Programme are operated by African Dream Horse Safari (Pty) Ltd, based in Hoedspruit, South Africa.
We process personal information in accordance with applicable South African legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA).
This policy covers our main website, associated holiday booking system and guest-related activities. Certain separately provided services, including Public Horseback Trails, may involve additional service providers or responsible parties.
2. Information We Collect
Depending on how you interact with us, we may collect the following information.
Personal and contact information
- Full name
- Age or date of birth
- Nationality
- Email address and telephone number
- Other contact information provided during enquiries or bookings
Riding and safety information
- Riding experience and ability
- Height and weight
- Information relevant to assessing riding suitability, selecting suitable horses and managing activities safely
- Additional safety-related or medical information where necessary and lawfully collected
Booking and travel information
- Requested and confirmed booking dates
- Accommodation requirements and room allocations
- Arrival and departure arrangements
- Flight and transfer information
- Travel insurance information
- Excursion and activity bookings
- Relevant preferences or requirements communicated to us
Financial and administrative information
- Invoices and payment records
- Booking deposits and outstanding balances
- Transaction references
- Information required for accounting and legal compliance
Communications
- Emails and other correspondence
- Booking enquiries and requests
- Relevant communication with travel agents or booking representatives
Website information
When you use our website or booking system, certain technical information may be processed, including IP addresses, browser information, website usage information and security-related records.
We aim to collect information that is relevant and necessary for providing our services and managing our business responsibly.
3. How We Collect Information
We collect personal information when you:
- Submit an enquiry or booking through our online booking system.
- Make a booking through a travel agent or representative.
- Communicate with us by email or other channels.
- Provide information before or during your stay.
- Participate in activities or excursions requiring additional arrangements.
- Make payments or request invoices.
- Access our website or online booking services.
Where bookings are made through agents, we may receive guest information from the agent rather than directly from the guest.
4. Why We Use Personal Information
We process personal information for legitimate and lawful business purposes, including:
- Responding to enquiries and providing information about our experiences.
- Assessing eligibility and suitability for riding activities.
- Managing reservations, accommodation and guest arrangements.
- Planning riding groups, horse allocations and activities.
- Organising transfers, excursions and other requested services.
- Processing payments, invoicing and accounting.
- Providing information before, during and after a booking.
- Managing safety, welfare and operational requirements.
- Maintaining appropriate records of previous guest visits.
- Recognising returning guests and providing continuity of service.
- Preventing fraud and protecting our systems.
- Meeting applicable legal, regulatory and contractual obligations.
Where required by law, we will obtain consent for specific processing activities.
5. Information Required for Bookings
Certain personal information is necessary to assess booking requests and provide our services.
For our Equine & Wildlife Holiday Programme, we generally require information about riding experience, age, height and weight to assess riding suitability.
Additional information, such as flight details and travel insurance information, may be requested closer to arrival.
Information may be collected at different stages depending on whether a booking is made directly or through a travel agent.
If necessary information is not provided, we may be unable to assess riding suitability, confirm particular arrangements or provide certain requested services.
Information requested for optional purposes will be identified separately where appropriate.
6. Online Booking Systems
Our main website is:
Equine & Wildlife Holiday Programme enquiries and bookings are managed through our separate booking application at:
https://bookings.africandreamhorsesafari.co.za
The booking application was developed using Lovable and operates using Lovable Cloud infrastructure.
Public Horseback Trails bookings are currently processed through Activitar, a third-party tourism booking platform.
These systems may collect and process information required to manage reservations and associated transactions.
7. Sharing Information with Third Parties
We may share relevant personal information with service providers and business partners where reasonably necessary to provide requested services or meet legal obligations.
Depending on the service, these may include:
- Online booking and application hosting providers
- Payment processing providers
- Travel agents and authorised booking representatives
- Accommodation, transport and excursion providers
- Accounting, financial and professional service providers
- Email, website hosting and technical support providers
- Public authorities where disclosure is required or authorised by law
We aim to limit information sharing to what is relevant for the intended purpose.
Third-party providers may operate under their own privacy notices and legal responsibilities.
We do not sell guest personal information to advertisers.
8. International Data Storage and Transfers
Our Equine & Wildlife Holiday Programme booking application uses Lovable Cloud.
According to infrastructure information supplied by Lovable, the production database is hosted on Amazon Web Services infrastructure in Paris, France, within the European Union.
Booking and guest information stored in this database is therefore held outside South Africa.
The booking application also uses Cloudflare infrastructure to deliver online services, which may involve processing technical information through an international network.
Other service providers may process information in South Africa or internationally, depending on their services and infrastructure.
International transfers of personal information are subject to applicable legal requirements, including Section 72 of POPIA.
Where required, we will rely on an applicable lawful transfer mechanism and appropriate safeguards for international processing.
9. Website Cookies and Analytics
Our main WordPress website does not currently use Google Analytics or Meta Pixel.
However, our website, hosting environment and security services may use essential cookies or process technical information necessary for website functionality, administration and security.
Our separate Lovable booking application includes built-in website analytics, which provide information about visits and application usage.
If we introduce additional advertising, analytics or marketing technologies in the future, we will review the relevant privacy requirements, update this policy and implement any required consent or preference controls.
10. Guest Photographs, Videos and Testimonials
Photographs and videos are an important part of sharing the African Dream Horse Safari experience.
We may take photographs and videos during guest activities and stays. We also welcome photographs, videos and testimonials voluntarily shared by guests.
We ask guests for their permission before using identifiable photographs or videos featuring them for promotional purposes, including social media, our website and other marketing materials.
Permission is voluntary, and guests may decline without affecting their experience with us.
Guests may withdraw their consent for future promotional use by contacting us at info@africandreamhorsesafari.co.za. We will address requests concerning previously published content where reasonably possible, subject to applicable legal and practical limitations.
11. Marketing Communications
We currently use email primarily for responding to enquiries, managing bookings, providing travel and activity information and corresponding with guests, agents and suppliers.
We do not currently operate a regular promotional newsletter or automated marketing email programme.
If we introduce promotional email campaigns in the future, we will review the applicable consent and direct marketing requirements and provide appropriate communication preferences.
12. How Long We Retain Information
We retain booking and guest information to support our operations, accounting obligations and ongoing relationships with guests.
Historical guest records, including previous stays and programme participation, are currently retained to help us recognise returning guests and provide continuity of service.
We recognise that different types of personal information may require different retention periods. We are reviewing our retention practices to distinguish between information needed for ongoing guest relationships, records required for legal or accounting purposes, and temporary information that is no longer necessary.
Personal information will be retained only where continued retention is permitted or required by applicable law, contractual obligations or other lawful business purposes.
Where there is no longer a lawful basis for retaining personal information, it should be securely deleted, destroyed or de-identified.
Guests may contact us to request information about retained records or to exercise their rights under applicable privacy legislation.
13. How We Protect Personal Information
We recognise the importance of protecting guest and booking information.
We use website security tools, controlled system access and managed hosting services to support the security of our digital systems.
We also maintain backups of relevant business systems to assist with recovery in the event of technical problems or data loss.
We aim to implement appropriate technical and organisational safeguards against unauthorised access, loss, misuse, alteration or disclosure of personal information.
We review our information security arrangements as our systems and operating requirements evolve.
No online system can be guaranteed to be completely secure.
14. Your Privacy Rights
Subject to applicable law, you may have the right to:
- Ask whether we hold personal information about you.
- Request access to your personal information.
- Request correction of inaccurate or outdated information.
- Request deletion or destruction of information where legally applicable.
- Object to certain processing of your personal information.
- Withdraw consent where processing is based on consent.
- Lodge a complaint with the South African Information Regulator.
Certain requests may be subject to lawful retention obligations or other applicable legal requirements.
To exercise your rights, please contact us using the details below.
We may need to verify your identity before responding to requests involving personal information.
15. Children's Personal Information
Our main Equine & Wildlife Holiday Programme is generally intended for adult participants.
Where information relating to children is collected for other activities or services, we will apply the additional protections and authorisation requirements applicable under South African law.
16. Changes to This Privacy Policy
We may update this policy to reflect changes in our services, booking systems, operational practices or applicable legal requirements.
The latest version will be published on our website with an updated revision date.
17. Contact Information
For questions, concerns or requests relating to your personal information, please contact:
African Dream Horse Safari (Pty) Ltd
713 Rotsvy Road
Hoedspruit Wildlife Estate
Hoedspruit, 1380
South Africa
If you have questions about this Privacy Policy, wish to access or correct your personal information, or would like to raise a privacy-related concern, please contact us at info@africandreamhorsesafari.co.za.
You also have the right to lodge a complaint with the Information Regulator of South Africa.
Information Regulator website: https://inforegulator.org.za/